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You know you and your team should be more active on LinkedIn.
But you don't…
- Know what to post
- Have a strategy to get in front of your ICP
- Have the time to post regularly and engage with others
- Keep it up after the first few weeks
- Turn profile views and comments into sales conversations
When you show up on LinkedIn:
More inbound.
Buyers come to you, already knowing what you do.
Warmer outbound.
Prospects have seen your team's posts before your email lands. No more outbound falling on deaf ears.
Faster, easier deals.
Buyers have already seen your wins and your expertise. Trust is built before the first call.
Reach, at scale.
The algorithm pushes posts to your network and beyond. Get in front of buyers who've never heard of you.
Cold
A stranger in their inbox.
Warm
A name they already know.
90% of B2B buyers choose a vendor they knew before they started looking.
Bain & Company and Google, Harvard Business Review
Same sales team. Warmer conversations.
So what's that worth?
If your product is
$50k
ACV
24 meetings / mo @ 14% close
~43 extra meetings / year @ 15% close
~9 extra deals / year
Additional revenue
$450k
$1.35M
If your product is
$100k
ACV
18 meetings / mo @ 12% close
~32 extra meetings / year @ 13% close
~6 extra deals / year
Additional revenue
$600k
$1.8M
If your product is
$250k
ACV
12 meetings / mo @ 10% close
~21 extra meetings / year @ 11% close
~3 extra deals / year
Additional revenue
$750k
$2.25M
Assumptions: a team of three prospecting. 15% more qualified meetings booked per month, and close rates from qualified meeting to deal up 1 point (14% → 15% at $50k, 12% → 13% at $100k, 10% → 11% at $250k) because buyers already know and trust you. Extra deals rounded down to whole numbers. *3-year figure assumes a 3-year contract, or an annual deal renewed twice.
How we do it
We embed in your team.
Setup
1. Learn
We embed in your team and learn your product, your customers and your people. We research competitors and people doing well on LinkedIn in your space.
2. Build
Content strategy, a playbook per role, profile optimisation, a content and accountability system.
Monthly
3. Train
Group training on posting and selling on LinkedIn: engaging target accounts, Sales Navigator, following up on profile views, DMs that start conversations. Recorded for new joiners.
4. Run
Ongoing in your Slack: post ideas, brainstorming and review, nudges, outside perspective. Monthly group reviews and tweaks to your strategy.
What’s included
We make LinkedIn work for you
Content strategy
Pillars, ICP angles and how posting ties to pipeline.
Playbook per role
What to post about, frameworks, hints and examples, by role.
Profile optimisation
Every profile set up to turn views into conversations.
Content system
Keeps your team posting, accountable and learning from each other. From a library of customer wins and use cases to past posts with feedback, ready to draw on for new posts and sales calls.
Regular training
Collaborative group training to get everyone on the same page, answer questions and get the team bought in. Recorded for each new joiner.
LinkedIn sales strategy
How your team gets in front of the accounts they want to win, and turns attention on LinkedIn into real sales conversations.
Why PeruseThis
We’ve worked in tech. Founders and sales leaders know LinkedIn matters, and they want to show up there. Too often, it never happens. We’ve seen why, and we know how to fix it.
We post WITH you, not for you.
We help shape early drafts closely, then (with training) your team takes over as they find their style and confidence.
Ideas, strategy and feedback always provided.
This means your team gets:
In the mix. They're engaging with prospects and customers all the time, building their industry and market knowledge from that exposure rather than handing it off.
Sharper sales calls. Writing builds clarity of thought on your value prop and from posting, reps can actively recall relevant customer case studies and overcome objections.
Empowered to post more. As their skill and confidence build, they’re no longer waiting on someone to write for them. Stories from the field, at a conference or outside work, don't get lost.
Belief in the product. Writing about customer success stories and learnings again and again builds belief in the product, and that shows on sales calls.
Heads up
This is not a quick win.
Expect early results in the first few months progressing to results over 12. Don’t expect a flood of sales overnight (though we won’t complain if that happens).
No guesswork on pricing.
1–3 people (posting/selling)
Month 1
$3,000 USD
Setup month
Content and sales strategy, playbooks, profile optimisation and your content system.
Month 2 onwards
$2,000 USD
/ month
Training, ongoing support in your Slack and a monthly content strategy review.
4–10 people (posting/selling)
Month 1
$5,000 USD
Setup month
Content and sales strategy, playbooks, profile optimisation and your content system.
Month 2 onwards
$3,000 USD
/ month
Training, ongoing support in your Slack and a monthly content strategy review.
Content and sales strategy, playbooks, profile optimisation and your content system.
Training, ongoing support in your Slack and a monthly content strategy review.
More than 10 people posting? We’ll put together a custom price.
Contact
Let’s talk
A no-pressure call to see if we can help.